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Game Economy Simulator

Model your game's financial viability by balancing In-App Purchases against Ad Revenue. monetization choices, visualized in real-time pixel-art rendering.

Current State:

IAP Score 50
Ad Score 50
Revenue Projection Terminal v2.6
AWAITING DATA STREAM...
Status: Ready Output: --

Divappi Field Guide

Strategic principles for sustainable game monetization

The Revenue Elasticity Principle

In-App Purchases (IAP) function as a high-friction, high-reward vector. Each percentage point of IAP engagement generates 10 revenue points, but only when players perceive distinct value. Over-monetization through ads (Ad Frequency) creates friction, deducting 5 points per unit.

  • Target 60+ IAP for sustainable indie revenue
  • Keep Ad Frequency under 40 for retention

Myth vs. Reality

Common Myth

"More ads always equal more revenue."

Divappi Reality

via the subtraction algorithm but cripples IAP conversion, creating a negative feedback loop that results in a Revenue Score of 0 in this model.

Glossary of Terms

IAP
In-App Purchases (direct revenue)
Ad Freq
Frequency of ad impressions per session
Rev Score
Projected revenue (0-1000 scale)

Common Mistakes

  • Running ads at 50+ frequency without premium currency
  • Underpricing IAP bundles (below psychological threshold)
  • Ignoring the Revenue Score cap (output never exceeds 1000)
  • Using the simulator without setting actual user data

Implementation Workflow

A four-phase methodology to validate your economy model before deployment.

1

Define Constraints

Establish hard limits for IAP and Ad Frequency based on your target platform demographics and competitor analysis.

2

Select Strategy

Choose between aggressive monetization (high IAP) or mass-market accessibility (balanced ad-supported).

3

Run Simulation

Input variables into the simulator and observe the pixel-art visualization. The algorithm penalizes imbalance heavily.

4

Review & Iterate

Analyze the projection. If the Revenue Score is suboptimal, adjust variables and run again until you hit the 800+ target zone.

vertical bars representing your strategy's health. A tall, vibrant bar in magenta signifies strong premium currency adoption. Cyan bars indicate ad dependency. The visual signature of success is balance.

  • High IAP = Taller Magenta Bars
  • High Ads = Taller Cyan Bars (Penalized)
  • Score > 800 = Sustainable Model

System Integrity Check

> INITIALIZING PROJECTION...
> READING IAP VARIABLES... 50
> READING AD VARIABLES... 50
> CALCULATING REVENUE SCORE...
> WAITING FOR INPUT

Signals of Trust & Quality

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Privacy-First Architecture

All calculations run locally in your browser. No data is transmitted to our servers.

Real-Time Rendering

Canvas-based visualization provides immediate visual feedback on economic balance.

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No Cookies Required

This tool is stateless. Your session data remains on your device only.

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